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dc.contributor.authorVereecke, Ann
dc.contributor.authorVan Steendam, Tom
dc.contributor.authorVan den Broeke, Maud
dc.date.accessioned2017-12-02T14:53:42Z
dc.date.available2017-12-02T14:53:42Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/20.500.12127/5430
dc.description.abstractCompanies increasingly realise that the strength of supply chain management not only lies in cost reductions and efficiency improvements, but also in driving profitable growth. We identify, based on the literature, the ‘7 Cs of supply chain management': Connect, Create, Customise, Coordinate, Consolidate, Collaborate and Contribute. These ‘7 Cs' are essential categories of supply chain practices that help companies grow by offering new, different, more and better products and services to (potentially new) markets. Case research in 16 European companies provided evidence of all except one practice (Contribute), thus illustrating the strategic importance of supply chain management.
dc.language.isoen
dc.subjectOperations & Supply Chain Management
dc.titleThe 7 Cs of Supply Chain Management: Practices for Profitable Growth
dc.identifier.journalJournal of Marketing Development and Competitiveness
dc.source.volume10
dc.source.issue1
dc.source.beginpage94
dc.source.endpage105
vlerick.knowledgedomainOperations & Supply Chain Management
vlerick.typearticleJournal article
vlerick.vlerickdepartmentTOM
dc.identifier.vperid121022
dc.identifier.vperid138828
dc.identifier.vperid35922
dc.identifier.vpubid6697


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