The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality
Publication type
Article in academic journalPublication Year
2016Journal
Psychology & MarketingPublication Volume
33Publication Issue
4Publication Begin page
283Publication End page
296
Metadata
Show full item recordAbstract
accepted for the Special Issue on ‘Marketing Relationships in the New Millennium B2B Sector'.Keyword
Marketing & SalesKnowledge Domain/Industry
Marketing & Salesae974a485f413a2113503eed53cd6c53
10.1002/mar.20875