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    Constructive deviance as a driver for performance in retail

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    Publication type
    Journal article
    Author
    Mertens, Willem
    Recker, Jan
    Kummer, T.F.
    Kohlborn, T.
    Viaene, Stijn
    Publication Year
    2016
    Journal
    Journal of Retailing and Consumer Services
    Publication Volume
    30
    Publication Issue
    May
    Publication Begin page
    193
    Publication End page
    203
    
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    Abstract
    A growing body of research is concerned with deviance in the workplace. While much research has explored negative forms of deviance, we examine constructive deviance: behaviour that deviates from salient norms and benefits the reference group. We empirically explore manifestations, determinants and performance outcomes of constructive deviance in standardised work processes. We do this through a mixed-methods study in bakery trading departments of an Australian retailer. We illustrate that constructive deviance occurs in these settings and show that some manifestations of constructive deviance improve organisational performance and pave the way for applying constructive deviance as a strategic tool in retail.
    Keyword
    Operations & Supply Chain Management
    Knowledge Domain/Industry
    Operations & Supply Chain Management
    DOI
    10.1016/j.jretconser.2016.01.021
    URI
    http://hdl.handle.net/20.500.12127/5505
    ae974a485f413a2113503eed53cd6c53
    10.1016/j.jretconser.2016.01.021
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