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dc.contributor.authorMuylle, Steve
dc.contributor.authorBasu, Amit
dc.contributor.authorStandaert, Willem
dc.contributor.authorDecraene, W.
dc.contributor.authorDebrabander, F.
dc.contributor.authorPraet, S.
dc.date.accessioned2017-12-02T15:00:17Z
dc.date.available2017-12-02T15:00:17Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/20.500.12127/5657
dc.language.isoen
dc.publisherVlerick Business School & Accenture Belux Digital 20/20 Chair
dc.subjectMarketing & Sales
dc.titleHow Can B2B Organizations Engage Consumers through the Use of Digital Technology
vlerick.knowledgedomainMarketing & Sales
vlerick.knowledgedomainDigital Transformation
vlerick.supervisor
vlerick.vlerickdepartmentMKT
dc.identifier.vperid62111
dc.identifier.vperid220652
dc.identifier.vperid220651
dc.identifier.vperid51471
dc.identifier.vperid220653
dc.identifier.vperid122380
dc.identifier.vpubid6954


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