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    The inside effects of a strong external employer brand: how external perceptions can influence organizational absenteeism rates

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    Publication type
    Vlerick strategic journal article
    Author
    De Stobbeleir, Katleen
    De Clippeleer, Inge
    Caniels, Marjolein C.J.
    Goedertier, Frank
    Deprez, Jana
    De Vos, Ans
    Buyens, Dirk
    Publication Year
    2018
    Journal
    International Journal of Human Resource Management
    Publication Volume
    29
    Publication Issue
    13
    Publication Begin page
    2106
    Publication End page
    2136
    
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    Abstract
    In this study, we invoke a social identity and job resources perspective to investigate the impact of an organization's internal and external employer brand images on employee absenteeism. Specifically, using workforce samples of 56 Belgian companies (n = 12670) and a second independent study sample (n = 4461), we assess the relative importance of the internal employer brand image (i.e. employee perceptions) and the external employer brand image (i.e. non-employee perceptions) in predicting the absenteeism rate in these organizations. Results show that corporate absenteeism decreases as internal (employee) views and external (non-employee) views of the organization decline. Results further show that the external employer brand image may be a more important driver of absenteeism than the internal employer brand image. Such results highlight that an organization's external image may be a strong antecedent of important internal organizational behavior outcomes.
    Keyword
    People Management & Leadership
    Knowledge Domain/Industry
    People Management & Leadership
    DOI
    10.1080/09585192.2016.1239120
    URI
    http://hdl.handle.net/20.500.12127/5671
    ae974a485f413a2113503eed53cd6c53
    10.1080/09585192.2016.1239120
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