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dc.contributor.authorGoedertier, Frank
dc.contributor.authorWeijters, Bert
dc.contributor.authorGorissen, Karen
dc.date.accessioned2017-12-02T15:00:32Z
dc.date.available2017-12-02T15:00:32Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/20.500.12127/5762
dc.description.abstractIn four experiments, we demonstrate a direct contrast effect and an indirect assimilation effect (mediated by perceived assortment expensiveness) of Known Value Item (KVI) prices on target products' price expectations and evaluations. We find that the relative strength of contrast versus assimilation depends on assortment size and user status
dc.language.isoen
dc.subjectMarketing & Sales
dc.subjectProduct Management
dc.titleThe impact of 'Known Value Item' (KVI) Prices on product price perceptions and expectations
dc.identifier.journalAdvances in Consumer Research
dc.source.volume44
dc.source.beginpage460
dc.source.endpage460
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleJournal article
vlerick.vlerickdepartmentMKT
dc.identifier.vperid50332
dc.identifier.vperid192511
dc.identifier.vperid43906
dc.identifier.vpubid7072


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