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    Professional identity transformation and strategic industry change: from ambiguity to reconstruction

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    Publication type
    Conference Proceeding
    Author
    Baert, Caroline
    De Stobbeleir, Katleen
    Debruyne, Marion
    Publication Year
    2017
    Journal
    Academy of Management Proceedings
    Publication Volume
    2017
    Publication Issue
    1
    
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    Abstract
    In industries disrupted by technological innovation, strategic industry change may affect professional identity. This study explains the dynamic processes through which the professional identity of a collective of professionals evolves and transforms. To study such continuous transformation of a shared identity we engaged in a longitudinal qualitative study of the discursive practices of professionals in the newspaper industry. Professionals renegotiated core elements constituting their identity by converting old understandings of professional identity into new ones and by expanding understandings of professional identity by means of new elements. As such, they engaged in dynamic identity reconstruction processes allowing the reconstruction of a coherent professional identity, congruent with the strategic industry change at hand. Our study reveals the importance of recursive interrelationships between identity, cognition and strategic industry change: professional identity defines professionals’ cognitive interpretation of industry change, yet in parallel strategic industry change shapes professionals’ cognitive understanding of their identity. We contribute by highlighting the value of intertwining professional identity theory and strategic change research to better understand industry dynamics.
    Keyword
    Marketing & Sales, Marketing Strategy, Strategic Industry Change
    Knowledge Domain/Industry
    Marketing & Sales
    DOI
    10.5465/AMBPP.2017.12237abstract
    URI
    http://hdl.handle.net/20.500.12127/5807
    ae974a485f413a2113503eed53cd6c53
    10.5465/AMBPP.2017.12237abstract
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