Publication type
Vlerick strategic journal articlePublication Year
2013Journal
Supply Chain Management: An International JournalPublication Volume
18Publication Issue
4Publication Begin page
413Publication End page
428
Metadata
Show full item recordAbstract
This paper discusses the importance of reputational risk in the supply chain. It also explains the ways it can be mitigated via CSR. This is the management baseline that adds tremendous value for theory builders and present and future managers. Having the education of Master students in mind, the authors outline three specific teaching units that bring the conceptual underpinnings alive in an interactive learning environment.Keyword
Reputational Risk, Teaching, Corporate Social Responsibility (CSR), Supply Chain Management, Market Offering, Communication, Social Responsibility, Risk ManagementKnowledge Domain/Industry
Marketing & SalesAccounting & Finance
ae974a485f413a2113503eed53cd6c53
10.1108/SCM-06-2012-0222