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dc.contributor.authorPaesbrugghe, Bert
dc.contributor.authorVuori, Johannna
dc.contributor.authorKock, Heidi
dc.date.accessioned2017-12-02T15:00:46Z
dc.date.available2017-12-02T15:00:46Z
dc.date.issued2017
dc.identifier.urihttp://hdl.handle.net/20.500.12127/5864
dc.language.isoen
dc.subjectMarketing & Sales
dc.subjectSales Management
dc.titleAligning Digital Channel Strategies to the Business Buyer’s Sourcing Journey
dc.identifier.journalAMA Summer Educators' Conference Proceedings
dc.source.volume28
dc.source.beginpage39
dc.source.endpage40
vlerick.conferencedate04/08/2017-06/08/2017
vlerick.conferencelocationSan Francisco, California, United States
vlerick.conferencenameSummer AMA Conference 2017
vlerick.knowledgedomainMarketing & Sales
vlerick.typeconfpresConference Proceeding
vlerick.vlerickdepartmentMKT
dc.identifier.vperid236460
dc.identifier.vperid166867
dc.identifier.vperid236459
dc.identifier.vpubid7183


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