Publication typeJournal article
JournalEuropean Business Review
Publication Begin page19
Publication End page23
MetadataShow full item record
AbstractProfessor Stijn Viaene sheds light on the essential role of strategy in the digital age. The article further elaborates on what really constitutes a successful digital transformation. Is it simply launching yourself to the plethora of digital disruptions around you? Or does doing so might bring you to your own “death”?
Knowledge Domain/IndustryOperations & Supply Chain Management