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dc.contributor.authorRoelens, Iris
dc.contributor.authorBaecke, Philippe
dc.contributor.authorBenoit, Dries
dc.contributor.authorVan den Bulte, Christophe
dc.date.accessioned2018-02-02T10:54:04Z
dc.date.available2018-02-02T10:54:04Z
dc.date.issued2017
dc.identifier.urihttp://hdl.handle.net/20.500.12127/5905
dc.language.isoen
dc.subjectCustomer Referral Programs
dc.subjectCustomers' Friendships
dc.titleHow customer referral programs harness the power of your customers' friendships
vlerick.conferencedate07/06/2017-10/06/2017
vlerick.conferencelocationLos Angeles, United States
vlerick.conferencename2017 INFORMS Marekting Science Conference
vlerick.conferenceorganiserISMS - The INFORMS Society for Marketing Science
vlerick.knowledgedomainMarketing & Sales
vlerick.typeconfpresConference Presentation
vlerick.vlerickdepartmentMKT
dc.identifier.vperid148696
dc.identifier.vperid151145


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