Strategies for business model innovation: How firms reel in migrating value
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Publication type
Journal article with impact factorPublication Year
2018Journal
Long Range PlanningPublication Volume
51Publication Issue
1Publication Begin page
82Publication End page
110
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This paper brings together firm-level research on business models and industry-level research on value migration to examine patterns of business model innovation. We draw on qualitative data from 14 cases and 68 interviews in the computer and telecommunications industries to demonstrate how business model innovation is sensitive to industry-wide forces of value migration. Based on our analysis we conclude that when value is rapidly migrating across industries and between firms, proactively substituting key elements of the primary business model provides a better fit with the new value landscape than launching secondary business models in parallel. We suggest four underlying mechanisms that link business model innovation, value migration and subsequent outcomes. Unpacking business model innovation allows us to discuss contingencies for the main business model strategies, specifically in terms of limitations to—and opportunities of—changing the primary business model and the practice of parallel business modelsKeyword
Organizational Change, Business Planning, Business Models, Business Enterprises, Telecommunication, Qualitative ResearchKnowledge Domain/Industry
Digital TransformationEntrepreneurship
ae974a485f413a2113503eed53cd6c53
10.1016/j.lrp.2017.06.009