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    Strategies for business model innovation: How firms reel in migrating value

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    Publication type
    Vlerick strategic journal article
    Author
    Hacklin, Fredrik
    Björkdahl, Joakim
    Wallin, Martin
    Publication Year
    2018
    Journal
    Long Range Planning
    Publication Volume
    51
    Publication Issue
    1
    Publication Begin page
    82
    Publication End page
    110
    
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    Abstract
    This paper brings together firm-level research on business models and industry-level research on value migration to examine patterns of business model innovation. We draw on qualitative data from 14 cases and 68 interviews in the computer and telecommunications industries to demonstrate how business model innovation is sensitive to industry-wide forces of value migration. Based on our analysis we conclude that when value is rapidly migrating across industries and between firms, proactively substituting key elements of the primary business model provides a better fit with the new value landscape than launching secondary business models in parallel. We suggest four underlying mechanisms that link business model innovation, value migration and subsequent outcomes. Unpacking business model innovation allows us to discuss contingencies for the main business model strategies, specifically in terms of limitations to—and opportunities of—changing the primary business model and the practice of parallel business models
    Keyword
    Organizational Change, Business Planning, Business Models, Business Enterprises, Telecommunication, Qualitative Research
    Knowledge Domain/Industry
    Digital Transformation
    Entrepreneurship
    DOI
    10.1016/j.lrp.2017.06.009
    URI
    http://hdl.handle.net/20.500.12127/5907
    ae974a485f413a2113503eed53cd6c53
    10.1016/j.lrp.2017.06.009
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