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dc.contributor.authorMoenaert, Rudy
dc.contributor.authorVan Overstraeten, Peter
dc.date.accessioned2017-12-02T14:10:23Z
dc.date.available2017-12-02T14:10:23Z
dc.date.issued2000
dc.identifier.urihttp://hdl.handle.net/20.500.12127/594
dc.language.isonl
dc.publisherGarant-Uitgevers
dc.titleMarketingplanning en -strategie
dc.title.alternativeHandboek Marketing
dc.source.beginpage491
dc.source.endpage516
dc.source.numberofpages615
vlerick.knowledgedomainMarketing & Sales
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentMKT
dc.identifier.vperid32096
dc.identifier.vperid40627
dc.identifier.vpubid623


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