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dc.contributor.authorGoedertier, Frank
dc.date.accessioned2018-04-19T09:26:58Z
dc.date.available2018-04-19T09:26:58Z
dc.date.issued2017en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12127/5969
dc.identifier.urihttp://hdl.handle.net/20.500.12127/5969
dc.description.abstractKey insights: The essence of marketing should always be your customer. Ask yourself which costs and risks customers run into when they are (thinking of) buying a product. By adding a layer of cost-risk analysis to the traditional framework of the customer journey, you immediately gain leverageen_US
dc.language.isoenen_US
dc.subjectSalesen_US
dc.subjectMarketingen_US
dc.titleWhen customer journey thinking meets cost-risk analysis. Discover the consumer-based, crossover marketing strategy you can successfully apply to any businessen_US
dc.source.numberofpages4en_US
vlerick.knowledgedomainMarketing & Salesen_US
vlerick.typecommWhite paperen_US
vlerick.vlerickdepartmentMKTen_US
dc.relation.urlhttps://www.vlerick.com/en/research-and-faculty/knowledge-items/knowledge/when-customer-journey-thinking-meets-cost-risk-analysisen_US
dc.identifier.vperid50332en_US


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