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dc.contributor.authorVan Kenhove, Patrick
dc.contributor.authorvan Waterschoot, Walter
dc.contributor.authorDe Wulf, Kristof
dc.date.accessioned2017-12-02T14:10:23Z
dc.date.available2017-12-02T14:10:23Z
dc.date.issued1999
dc.identifier.urihttp://hdl.handle.net/20.500.12127/599
dc.description.abstractA study investigates the impact of task definition, a situational measure, on store-attribute saliences and store choice for do-it-yourself products. Five types of task definitions experienced by shoppers of do-it-yourself products were identified and linked to store attributes. A survey of DIY shoppers revealed that task definitions were related to both store choice and store-attribute saliences. The study has important implications for retailer format strategies as well as for the interpretation of store evaluation processes, satisfaction and loyalty.
dc.language.isoen
dc.subjectRetail & Trade Marketing
dc.titleThe Impact of Task Definition on Store Attribute Saliences and Store Choice
dc.identifier.journalJournal of Retailing
dc.source.volume75
dc.source.issue1
dc.source.beginpage125
dc.source.endpage137
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleJournal article
vlerick.vlerickdepartmentMKT
dc.identifier.vperid35859
dc.identifier.vperid35912
dc.identifier.vperid61076
dc.identifier.vpubid628


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