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dc.contributor.authorMuylle, Steve
dc.contributor.authorBasu, Amit
dc.contributor.authorStandaert, Willem
dc.contributor.authorDecraene, Wim
dc.contributor.authorDe Wint, Koen
dc.date.accessioned2018-11-23T14:35:14Z
dc.date.available2018-11-23T14:35:14Z
dc.date.issued2018en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6040
dc.description.abstractProduct digitization - the use of digital technologies to enhance and even transform products, can profoundly change how the product is produced, distributed, sold and experienced.en_US
dc.language.isoenen_US
dc.publisherVlerick Business Schoolen_US
dc.subjectProduct Digitizationen_US
dc.titleIdentifying opportunities for product digitizationen_US
dc.source.numberofpages16en_US
dc.contributor.departmentAccentureen_US
dc.contributor.departmentCox School of Businessen_US
vlerick.knowledgedomainMarketing & Salesen_US
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid51471en_US
dc.identifier.vperid62111en_US
dc.identifier.vperid122380en_US


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