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    KBC's digital transformation: a strategic response (A)

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    Author
    Verweire, Kurt
    Viaene, Stijn
    De Prins, Peter
    Publication Year
    2017
    Publication Number of pages
    22
    
    Metadata
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    Abstract
    This is part of a case series. We follow Erik Luts, the responsible for Direct Channels at KBC Belgium. Together with Daniel Falque, CEO of KBC Belgium, and Johan Lema, Senior General Manager Customer Support Retail & Businesses, he has been working to get KBC ready for the digital age. They are leading an organisation-wide transformation to an omni-channel and customer-centric bank and insurance group, relying on new approaches to digitisation. Although the company has made significant progress with the execution of its strategy, there are still significant hurdles to be taken. One of the major hurdles is gaining acceptance of the strategy in the branches, still the main channel of the bank in Belgium.
    Keyword
    Strategy, Disruptive innovation, Change, ICT, Program management, Project management, Digital, Retail banking
    Knowledge Domain/Industry
    Strategy
    Digital Transformation
    Special Industries : Financial Services Management
    People Management & Leadership
    URI
    http://hdl.handle.net/20.500.12127/6046
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