Buyer and supplier perspectives on the transactional use of digital technologies: Two sides of the same coin?
Publication typeConference Presentation
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AbstractPrior research has shown that the use of digital technologies can improve the performance of processes involved in supply-chain transactions in a variety of industries. While their impact has been investigated for the procurement process, process-oriented research on the effect of digitization for sales is limited. In addition, both perspectives have not been examined in an integrated and comprehensive way. This study adds to the literature by taking a bilateral perspective on the process performance impact of buyer-supplier transactional use of digital technologies.
Knowledge Domain/IndustryMarketing & Sales