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dc.contributor.authorHe, Xzavier
dc.contributor.authorBriers, Barbara
dc.date.accessioned2019-01-14T14:14:13Z
dc.date.available2019-01-14T14:14:13Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6076
dc.language.isoen
dc.publisherAdvances in Consumer Research
dc.subjectMarketing
dc.titleUse language to change people's mind: The persuasive power of online reviews
vlerick.conferencedate11/10/2018-14/10/2018
vlerick.conferencelocationDallas, United States
vlerick.conferencename49th Annual ACR Conference
vlerick.knowledgedomainMarketing & Sales
vlerick.typeconfpresConference Proceeding
vlerick.vlerickdepartmentMKT
dc.identifier.vperid31656
dc.identifier.vperid192584


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