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dc.contributor.authorBiehl, Esther
dc.contributor.authorFehre, Kerstin
dc.contributor.authorTietze, Marco
dc.contributor.editorSund, Kristian J.
dc.contributor.editorGalavan, Robert J.
dc.contributor.editorBrusoni, Stefano
dc.date.accessioned2019-01-25T12:46:00Z
dc.date.available2019-01-25T12:46:00Z
dc.date.issued2018
dc.identifier.isbn9781787694323
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6129
dc.description.abstractThis study updates the discussion on demand-pull attention as a source of radical product innovation. Demand-pull attention shows an ex ante alignment with market characteristics and needs as opposed to pushing resources toward markets. The authors suggest a holistic framework and specify three dimensions of demand-pull attention: anticipated or revealed market demand, market environment, and external economic environment. Based on a large German longitudinal panel consisting of 941 firm-year observations from 2003 to 2013, the authors conceptualized the measurement of demand-pull dimensions’ attention and radical product innovation using computer-aided text analysis of annual reports. The authors analyzed the relationship between the attention that a firm pays to different demand-pull dimensions and the firm’s strategic intention to radically innovate; thus, the authors actually focused on the cognitive sources of radical product innovations. This chapter suggests that radical product innovation activities are positively driven by attention toward the market environment and market demand orientation. However, the hypothesis, which assumed a negative relationship between attention toward the external economic environment and radical innovation, could not be significantly confirmed. This demands a closer look into the underlying decision processes of firms when deciding on radical product innovations. With the theoretical grounding on the attention-based view of the firm, the authors contribute to a better understanding of the role that organizational cognition plays in innovation processes.
dc.language.isoen
dc.publisherEmerald Publishing Limited
dc.subjectAttention-Based View
dc.subjectCognition
dc.subjectComputer-Aided Text Analysis (CATA)
dc.subjectDemand-Pull
dc.subjectRadical Innovation
dc.titleThe relationship between demand pull attention and radical product innovation: Evidence through computer-aided text analysis
dc.title.alternativeCognition and innovation. New horizons in managerial and organizational cognition
dc.source.beginpage71
dc.source.endpage94
dc.source.numberofpages221
dc.contributor.departmentKarlsruhe Institute of Technology
vlerick.knowledgedomainEntrepreneurship
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentEGS
dc.identifier.vperid242144


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