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dc.contributor.authorChan, Elaine*
dc.contributor.authorBriers, Barbara*
dc.date.accessioned2019-03-11T15:50:21Z
dc.date.available2019-03-11T15:50:21Z
dc.date.issued2013en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6165
dc.description.abstractWhile the social comparison literature has mostly discussed the positive role of upward social comparison on motivation, this research provides new insights and shows that holding the distance between the self and the superior others the same, observing a superior other achieving the goal can be demotivating.en_US
dc.language.isoenen_US
dc.subjectSocial Comparisonen_US
dc.subjectMotivationen_US
dc.titleWhen social comparison is demotivating for goal achievementen_US
dc.title.alternativeAdvances in Consumer Researchen_US
dc.source.beginpage633en_US
dc.source.endpage634en_US
dc.contributor.departmentTilburg University, The Netherlandsen_US
vlerick.conferencedate03/10/2013-06/10/2013en_US
vlerick.conferencelocationIllinois, United Statesen_US
vlerick.conferencename44th Annual ACR Conferenceen_US
vlerick.conferenceorganiserAssocation for Consumer Researchen_US
vlerick.knowledgedomainMarketing & Salesen_US
vlerick.typeconfpresConference Proceedingen_US
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid192584en_US


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