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    The effect of temperature cues on food intake

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    Publication type
    Conference Proceeding
    Author
    Briers, Barbara
    Lerouge, Davy
    Publication Year
    2011
    Book
    Advances in Consumer Research
    Publication Begin page
    658
    Publication End page
    659
    
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    Abstract
    Emerging literature points to, but lacks evidence, on effects of temperature exposure – heating versus air conditioning - on food intake. This study addresses that void by illustrating that people who feel cold indeed eat more. Moreover, we show that exposure to cold primes is already sufficient to activate this behavior.
    Keyword
    Food Intake
    Knowledge Domain/Industry
    Marketing & Sales
    URI
    http://hdl.handle.net/20.500.12127/6166
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    Conference Presentations

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