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A responsible service dominant logic

dc.contributor.authorPetersen, Henry L.
dc.contributor.authorLemke, Fred
dc.date.accessioned2019-03-21T15:53:16Z
dc.date.available2019-03-21T15:53:16Z
dc.date.issued2016
dc.description.abstractThe purpose of this research project is to explore and demonstrate the dynamics behind the value creation process in the context of sustainability. As it currently stands, the service dominant logic as a theoretical proposition is not a sustainable one. In fact, it may serve to undermine the very progress being made for a sustainable future.
dc.language.isoen
dc.subjectSustainability
dc.titleA responsible service dominant logic
dc.title.alternative24th International Colloquium on Relationship Marketing
dc.source.beginpage53
dc.source.endpage55
dc.contributor.departmentUniversity of Wisconsin, La Crossen_US
dc.contributor.departmentNewcastle Universityen_US
vlerick.conferencedate06/09/2016-09/09/2016en_US
vlerick.conferencelocationToulouse, Franceen_US
vlerick.conferencename24th International Colloquium on Relationship Marketingen_US
vlerick.conferenceorganiserToulouse Universityen_US
vlerick.knowledgedomainMarketing & Sales
vlerick.typeconfpresConference Proceedingen_US
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid186039


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