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    An examination of the influence of ICT on patient co-creation in healthcare service delivery at the micro level

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    Publication type
    Conference Proceeding
    Author
    Osei-Frimpong, Kofi
    Wilson, Alan
    Lemke, Fred
    Editor
    Hennig-Thurau, T.
    Hofacker, C.F.
    Publication Year
    2016
    Book
    Winter marketing academic conference 2016: What happens in marketing, stays digital: Rethinking marketing in the era of unlimited data
    Publication Begin page
    45
    Publication End page
    46
    
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    Abstract
    This study provides an empirical perspective of the influence of online health information search on patient co-creation in healthcare service delivery at the micro level. The study primarily sheds light on the influence of information seeking on the clinical encounter process and how this cumulatively impacts on the expected service outcomes. The following research questions are addressed: 1. How do patients search for information and what motivates them to seek health related information? 2. What impact does online information seeking have on patients’ engagement in healthcare clinical encounters? 3. How is co-creation modeled in healthcare to ascertain the cumulative effects of ICT on the expected outcomes at the micro level?
    Keyword
    Co-Creation, Healthcare, ICT, Value Co-Creation, Online Health Information, Mixed Methods, Marketing, Distribution of Products, Management Information Systems
    Knowledge Domain/Industry
    Marketing & Sales
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    Conference Presentations

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