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    Exploring Collaboration in New Product Development

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    Publication type
    Conference Proceeding
    Author
    Fain, Nusa
    Wagner, Beverly
    Lemke, Fred
    Editor
    Bohemia, Erik
    Rieple, Alison
    Liedtka, Jeanne
    Cooper, Rachel
    Publication Year
    2014
    Book
    Proceedings of the 19th DMI: Academic Design Management Conference
    Publication Begin page
    847
    Publication End page
    859
    
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    Abstract
    This paper discusses the relevant literature on collaboration in product development and proposes a framework for exploring collaboration proneness in development processes. The framework proposes valuable insight into managing collaboration in practice, as it provides an evaluation tool for managers to determine their internal team competences and gaps to be addressed. Furthermore, it enables companies to assess potential NPD partners outside company boundaries. A test on an industrial case demonstrates the applicability of the theoretically derived framework to practice.
    Keyword
    Product Development, Development Process, Managing Collaborations, Marketing, Distribution of Products
    Knowledge Domain/Industry
    Marketing & Sales
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    Conference Presentations

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