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    Media and convergence management

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    Publication type
    Book Chapter
    Author
    Hacklin, Fredrik
    Klang, David
    Baschera, Pius
    Editor
    Diehl, Sandra
    Karmasin, Matthias
    Publication Year
    2013
    Book
    Managing the convergence of industries: Archetypes for successful business models
    Publication Begin page
    25
    Publication End page
    36
    Publication Number of pages
    376
    
    Metadata
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    Abstract
    When technologies converge, entire industry sectors are likely to do the same. In order for such transitions to succeed, not only are novel products and services needed, so too is the design of appropriate business models. In this context, it is particularly important from a firm’s perspective to critically question any affiliation to a particular industry. Instead, the business model should become the focus of innovation activities. Using a structured approach, managers can analyze their existing business model with respect to a converging industry sector early on, in order to be able to adapt it well in time to newly emerging market conditions.
    Keyword
    Business Model, Industry Sector, Music Industry, Technological Convergence, Business Line
    Knowledge Domain/Industry
    Entrepreneurship
    DOI
    10.1007/978-3-642-36163-0_3
    URI
    http://hdl.handle.net/20.500.12127/6216
    ae974a485f413a2113503eed53cd6c53
    10.1007/978-3-642-36163-0_3
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