Publication type
Book ChapterPublication Year
2013Book
Managing the convergence of industries: Archetypes for successful business modelsPublication Begin page
25Publication End page
36Publication Number of pages
376
Metadata
Show full item recordAbstract
When technologies converge, entire industry sectors are likely to do the same. In order for such transitions to succeed, not only are novel products and services needed, so too is the design of appropriate business models. In this context, it is particularly important from a firm’s perspective to critically question any affiliation to a particular industry. Instead, the business model should become the focus of innovation activities. Using a structured approach, managers can analyze their existing business model with respect to a converging industry sector early on, in order to be able to adapt it well in time to newly emerging market conditions.Knowledge Domain/Industry
Entrepreneurshipae974a485f413a2113503eed53cd6c53
10.1007/978-3-642-36163-0_3