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dc.contributor.authorSzwejczewski, Marek
dc.contributor.authorMitchell, Rick
dc.contributor.authorLemke, Fred
dc.date.accessioned2019-04-23T13:48:49Z
dc.date.available2019-04-23T13:48:49Z
dc.date.issued2008
dc.identifier.issn1466-8297
dc.identifier.doi10.1504/IJRAM.2008.019745
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6271
dc.description.abstractDeveloping a new product involves risk. Several writers on the subject of product development have suggested various approaches for determining and managing risk. However, while much has been written about how firms should manage risk, there has been very little research regarding what companies are doing in practice. This paper seeks to rectify this situation by presenting the results of a research project that investigated how a number of UK manufacturing companies measure and manage risk during the New Product Development (NPD) process.
dc.language.isoen
dc.publisherInderscience Publisher
dc.subjectInnovation
dc.subjectPortfolio Management
dc.subjectRisk Measurement
dc.subjectRisk Management
dc.subjectNew Product Development
dc.subjectNPD
dc.subjectUK manufacturing
dc.subjectUnited Kingdom
dc.titleRisk measurement and management during new product development: An exploratory study
dc.identifier.journalInternational Journal of Risk Assessment and Management
dc.source.volume9
dc.source.issue3
dc.source.beginpage277
dc.source.endpage287
dc.contributor.departmentCranfield Universityen_US
vlerick.knowledgedomainMarketing & Sales
vlerick.knowledgedomainInnovation Management
vlerick.typearticleJournal article
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid186039


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