Motivated consumer innovativeness: Concept, measurement and validation
dc.contributor.author | Vandecasteele, Bert | |
dc.contributor.author | Geuens, Maggie | |
dc.date.accessioned | 2019-05-02T09:52:20Z | |
dc.date.available | 2019-05-02T09:52:20Z | |
dc.date.issued | 2011 | en_US |
dc.identifier.uri | http://hdl.handle.net/20.500.12127/6304 | |
dc.description.abstract | dict consumers’ innovative buying behavior by means of different scales intended to measure innovativeness as a personality trait. However, most previous research disregards the consumer-product relation (Gatignon and Robertson 1985; Goldsmith and Flynn 1992) and ignores the different motivation sources. By constructing a new underlying goals and motivations for buying an innovation, we take the notion of product-consumer interactions in Consumer Innovativeness one step further: Consumers differ not only in level of innovativeness (i.e., personality trait of consumers) but also in type of innovativeness (i.e., motivations to buy the innovation). | en_US |
dc.language.iso | en | en_US |
dc.subject | Consumer Innovativeness | en_US |
dc.title | Motivated consumer innovativeness: Concept, measurement and validation | en_US |
dc.title.alternative | Advances in Consumer Research | en_US |
dc.source.beginpage | 649 | en_US |
dc.source.endpage | 651 | en_US |
dc.contributor.department | Lessius University College | en_US |
dc.contributor.department | Ghent University | en_US |
vlerick.conferencedate | 13/10/2011-16/10/2011 | en_US |
vlerick.conferencelocation | St. Louis, Missouri, United States | en_US |
vlerick.conferencename | 42nd Annual ACR Conference | en_US |
vlerick.conferenceorganiser | Association for Consumer Research (ACR) | en_US |
vlerick.knowledgedomain | Marketing & Sales | en_US |
vlerick.typeconfpres | Conference Proceeding | en_US |
vlerick.vlerickdepartment | MKT | en_US |
dc.identifier.vperid | 51213 | en_US |