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dc.contributor.authorVandecasteele, Bert
dc.contributor.authorGeuens, Maggie
dc.date.accessioned2019-05-02T09:52:20Z
dc.date.available2019-05-02T09:52:20Z
dc.date.issued2011en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6304
dc.description.abstractdict consumers’ innovative buying behavior by means of different scales intended to measure innovativeness as a personality trait. However, most previous research disregards the consumer-product relation (Gatignon and Robertson 1985; Goldsmith and Flynn 1992) and ignores the different motivation sources. By constructing a new underlying goals and motivations for buying an innovation, we take the notion of product-consumer interactions in Consumer Innovativeness one step further: Consumers differ not only in level of innovativeness (i.e., personality trait of consumers) but also in type of innovativeness (i.e., motivations to buy the innovation).en_US
dc.language.isoenen_US
dc.subjectConsumer Innovativenessen_US
dc.titleMotivated consumer innovativeness: Concept, measurement and validationen_US
dc.title.alternativeAdvances in Consumer Researchen_US
dc.source.beginpage649en_US
dc.source.endpage651en_US
dc.contributor.departmentLessius University Collegeen_US
dc.contributor.departmentGhent Universityen_US
vlerick.conferencedate13/10/2011-16/10/2011en_US
vlerick.conferencelocationSt. Louis, Missouri, United Statesen_US
vlerick.conferencename42nd Annual ACR Conferenceen_US
vlerick.conferenceorganiserAssociation for Consumer Research (ACR)en_US
vlerick.knowledgedomainMarketing & Salesen_US
vlerick.typeconfpresConference Proceedingen_US
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid51213en_US


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