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dc.contributor.authorGeuens, Maggie
dc.contributor.authorTuan Pham, Michel
dc.contributor.authorDe Pelsmacker, Patrick
dc.date.accessioned2019-05-02T11:41:32Z
dc.date.available2019-05-02T11:41:32Z
dc.date.issued2011en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6305
dc.language.isoenen_US
dc.subjectProduct Involvementen_US
dc.titleProduct involvement versus product motives as moderators of the effects of ad-evoked feelings: An analysis of consumer responses to 1,100 TV commercialsen_US
dc.title.alternativeAdvances in Consumer Researchen_US
dc.source.beginpage621en_US
dc.source.endpage622en_US
dc.contributor.departmentGhent Universityen_US
dc.contributor.departmentColumbia Universityen_US
dc.contributor.departmentUniversity of Antwerpen_US
vlerick.conferencedate13/10/2011-16/10/2011en_US
vlerick.conferencelocationSt. Louis, Missouri, United Statesen_US
vlerick.conferencename42nd Annual ACR Conferenceen_US
vlerick.conferenceorganiserAssociation for Consumer Research (ACR)en_US
vlerick.knowledgedomainMarketing & Salesen_US
vlerick.typeconfpresConference Proceedingen_US
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid51213en_US


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