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    Book highlight - Setting a clear strategic direction

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    Publication type
    Journal article
    Author
    Verweire, Kurt
    Letens, Geert
    De Prins, Peter
    Publication Year
    2019
    Journal
    Global Business and Organizational Excellence Journal
    Publication Volume
    38
    Publication Issue
    5
    Publication Begin page
    69
    Publication End page
    78
    
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    Abstract
    It is important to have an inspiring change vision, an ambition to create a future that is better than what exists now. It is equally important to translate that aspiration into a well-defined direction and strategy. An aspiration without a strategy is little more than a dream. In too many organizations, the“how”of change is often as unclear as the“why”of change.
    Keyword
    Strategic Direction
    Knowledge Domain/Industry
    Entrepreneurship
    People Management & Leadership
    DOI
    10.1002/joe.21952
    URI
    http://hdl.handle.net/20.500.12127/6392
    ae974a485f413a2113503eed53cd6c53
    10.1002/joe.21952
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