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dc.contributor.authorGeuens, Maggie
dc.contributor.authorGoessaert, Geert
dc.contributor.authorVantomme, D.
dc.contributor.authorWeijters, Bert
dc.date.accessioned2017-12-02T14:10:28Z
dc.date.available2017-12-02T14:10:28Z
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/20.500.12127/639
dc.language.isoen
dc.subjectBranding
dc.titleOffline URL advertising: Hierarchy of effects in on- and offline consumers
vlerick.conferencedate29/04/2002-30/04/2002
vlerick.conferencelocationAntwerpen, Belgium
vlerick.conferencename7th International Conference on Corporate and Marketing Communications
vlerick.knowledgedomainMarketing & Sales
vlerick.typeconfpresConference Presentation
vlerick.vlerickdepartmentMKT
dc.identifier.vperid51213
dc.identifier.vperid50333
dc.identifier.vperid141309
dc.identifier.vperid43906
dc.identifier.vpubid676


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