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    Are you part of the crowd? The role of socio-demographic and contextual characteristics for crowdfunding awareness

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    Publication type
    Conference Presentation
    Author
    Vaznyte, Egle
    Andries, Petra
    Manigart, Sophie
    Publication Year
    2019
    
    Metadata
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    Abstract
    Crowdfunding has become an alternative source of financing for entrepreneurial new ventures and social projects. While several studies have analysed the success factors of crowdfunding campaigns, and identifying and “tapping the right crowd” has been shown crucial in this respect, we still lack a basic understanding of the individuals who are in the crowd. This study aims to increase our understanding of the supply side of crowdfunding by focussing on individuals’ crowdfunding awareness. Integrating information processing theory with insights from financial literacy and institutional theory, and using a sample of 1,042 individuals in Flanders (Belgium), we find that individuals’ awareness of specific crowdfunding initiatives is very low. A favourable normative environment and a conducive environment increases an individual’s awareness of crowdfunding in general, and women tend to derive their crowdfunding awareness to a larger extent from these environmental characteristics than men.
    Keyword
    Crowdfunding
    Knowledge Domain/Industry
    Accounting & Finance
    URI
    http://hdl.handle.net/20.500.12127/6412
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    Conference Presentations

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