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dc.contributor.authorVaznyte, Egle
dc.contributor.authorAndries, Petra
dc.contributor.authorManigart, Sophie
dc.date.accessioned2019-10-14T14:27:19Z
dc.date.available2019-10-14T14:27:19Z
dc.date.issued2019en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6412
dc.description.abstractCrowdfunding has become an alternative source of financing for entrepreneurial new ventures and social projects. While several studies have analysed the success factors of crowdfunding campaigns, and identifying and “tapping the right crowd” has been shown crucial in this respect, we still lack a basic understanding of the individuals who are in the crowd. This study aims to increase our understanding of the supply side of crowdfunding by focussing on individuals’ crowdfunding awareness. Integrating information processing theory with insights from financial literacy and institutional theory, and using a sample of 1,042 individuals in Flanders (Belgium), we find that individuals’ awareness of specific crowdfunding initiatives is very low. A favourable normative environment and a conducive environment increases an individual’s awareness of crowdfunding in general, and women tend to derive their crowdfunding awareness to a larger extent from these environmental characteristics than men.
dc.language.isoenen_US
dc.subjectCrowdfundingen_US
dc.titleAre you part of the crowd? The role of socio-demographic and contextual characteristics for crowdfunding awarenessen_US
vlerick.conferencedate02/07/2019-03/07/2019en_US
vlerick.conferencelocationTrier, Germanyen_US
vlerick.conferencename4th Entrepreneurial Finance Conferenceen_US
vlerick.conferenceorganiserFGFen_US
vlerick.knowledgedomainAccounting & Financeen_US
vlerick.typeconfpresConference Presentationen_US
vlerick.vlerickdepartmentAFen_US
dc.identifier.vperid35884en_US


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