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dc.contributor.authorOesterle, Severin
dc.contributor.authorBuchwald, Arne
dc.contributor.authorUrbach, Nils
dc.date.accessioned2020-03-31T08:52:41Z
dc.date.available2020-03-31T08:52:41Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6457
dc.description.abstractRecent market developments such as increasing digitalization of services, professionalization of customers, and transparency about the specific value of IT services, are putting IT consulting firms as well as their customers under pressure. Thus, it is of high importance that IT consultancies and their customers are jointly working together to innovate new services and solve specific tasks which come along with the digitization of services. Although previous literature offers valuable starting points for explaining such collaborative value creation, we do not see specific approaches that comprehensively address this challenge. By drawing upon the service-dominant logic as the theoretical frame, we deductively develop a conceptual model that explains the emergence of cocreated value within IT consulting relationships. After a thorough empirical validation of our model, our ultimate contribution will be a theory that equips IT consulting firms and their customers with information to better understand the drivers of co-created value.
dc.language.isoen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectValue
dc.subjectValue Co-creation
dc.subjectService-dominant Logic
dc.subjectIT consulting services
dc.subjectDigital Transformation
dc.titleUnderstanding the co-creation of value emerging from the collaboration between IT consulting firms and their customers
refterms.dateFOA2020-03-31T08:52:41Z
dc.source.numberofpages14
dc.contributor.departmentUniversity of Bayreuth, Germany
dc.contributor.departmentEBS Business School, Germany
vlerick.conferencedate11/12/2016-14/12/2016
vlerick.conferencelocationDublin, Ireland
vlerick.conferencename37th International Conference on Information Systems
vlerick.conferenceorganiserECIS
vlerick.knowledgedomainDigital Transformation
vlerick.typeconfpresConference Proceeding
vlerick.vlerickdepartmentTOM
dc.identifier.vperid270410


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