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dc.contributor.authorBriers, Barbara
dc.contributor.authorHuh, Young Eun
dc.contributor.authorChan, Elaine
dc.contributor.authorMukhopadhyay, Anirban
dc.date.accessioned2020-04-20T03:09:27Z
dc.date.available2020-04-20T03:09:27Z
dc.date.issued2020en_US
dc.identifier.issn0195-6663
dc.identifier.doi10.1016/j.appet.2020.104639
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6468
dc.description.abstractObesity is one of the greatest public health challenges of modern times and its prevalence is increasing worldwide. With food so abundant in developed countries, many people face a conflict between desires for short-term taste and the goal of long-term health, multiple times a day. Recent research suggests that consumers often resolve these conflicts based on their lay beliefs about the healthiness and tastiness of food. Consequently, such lay beliefs can play critical roles not just in food choice but also weight gain. In this research, we show, across six countries and through mediation analysis, that adults who believe that tasty food is unhealthy (the Unhealthy = Tasty Intuition, or “UTI”; Raghunathan, Naylor, & Hoyer 2006) are less likely to consume healthy food, and thereby have a higher body mass index (BMI). In Study 1, we conducted a cross-sectional survey in five countries (Australia, Germany, Hong Kong, India, and the UK), and found that greater strength of belief in UTI was associated with higher BMI, and this relationship was mediated by lower consumption of fruits and vegetables. The observed patterns largely converged across the sampled Western and Asian-Pacific countries. In Study 2, we teased apart the mediating role of vegetable versus fruit consumption and also addressed the issue of reversed causality by predicting BMI with a measure of UTI belief taken 30 months previously. We found that vegetable consumption, but not fruit consumption, mediated the association between UTI belief and BMI. Our findings contribute to the literature by showing how lay beliefs about food can have pervasive and long-lasting effects on dietary practices and health worldwide. Implications for public policy and health practitioners are discussed.en_US
dc.description.sponsorshipThis work was partially supported by the Research Grants Council of the Hong Kong Special Administrative Region, China (ECS 26500116).
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.subjectLay Beliefsen_US
dc.subjectFood Psychologyen_US
dc.subjectUnhealthy = Tasty Intuitionen_US
dc.subjectHealthy Fooden_US
dc.subjectBMIen_US
dc.titleThe unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysisen_US
dc.identifier.journalAppetiteen_US
dc.source.volume150en_US
dc.source.issueJulyen_US
dc.source.beginpage1en_US
dc.source.endpage9en_US
dc.contributor.departmentSchool of Business and Technology Management, Korea Advanced Institute of Science and Technology (KAIST), 291 Daehak-ro, Yuseong-gu, Daejeon, 34141, Republic of Koreaen_US
dc.contributor.departmentDivision of Marketing, Nanyang Business School, Nanyang Technological University, 50 Nanyang Avenue, 639798, Singaporeen_US
dc.contributor.departmentDepartment of Marketing, School of Business and Management, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kongen_US
vlerick.knowledgedomainMarketing & Salesen_US
vlerick.typearticleJournal article with impact factoren_US
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid192584en_US


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