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dc.contributor.authorOsei-Frimpong, Kofi
dc.contributor.authorMcLean, Graeme
dc.contributor.authorWilson, Alan
dc.contributor.authorLemke, Fred
dc.date.accessioned2020-08-28T12:28:02Z
dc.date.available2020-08-28T12:28:02Z
dc.date.issued2020en_US
dc.identifier.issn0148-2963
dc.identifier.doi10.1016/j.jbusres.2020.07.037
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6533
dc.description.abstractThis study furthers our understanding of service coproduction by examining some pertinent antecedents and the consequent effect on customer adherence to medical instructions in healthcare service delivery. Through a cross-sectional quantitative survey design, data collected from 594 healthcare customers were analysed through structural equation modelling using AMOS 23. The findings indicate significant influences of social context on participation in service coproduction and adherence. Additionally, the mediating effect of customer role clarity on social context (nature of interactions, access to healthcare information, service climate) and coproduction are established. This study also determined moderation effects of provider-customer orientation on the coproduction process. Further, customer health condition-type (acute or chronic) does not present different effects on their coproduction behaviours. From a social cognitive theoretical perspective, this study has established that customers’ coproduction behaviours are motivated by the social system in relation to the social context.en_US
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.subjectCoproductionen_US
dc.subjectSocial Cognitive Theoryen_US
dc.subjectSocial Contexten_US
dc.subjectHealthcare Service Deliveryen_US
dc.subjectCustomer Adherenceen_US
dc.subjectCustomer Role Clarityen_US
dc.titleCustomer coproduction in healthcare service delivery: Examining the influencing effects of the social contexten_US
dc.identifier.journalJournal of Business Researchen_US
dc.source.volume120en_US
dc.source.issueNovemberen_US
dc.source.beginpage82en_US
dc.source.endpage93en_US
dc.contributor.departmentDepartment of Marketing, University of Professional Studies, Accra, P. O. Box LG149, Legon, Accra, Ghanaen_US
dc.contributor.departmentDepartment of Marketing, University of Strathclyde Business School, 199 Cathedral Street, Glasgow G4 0QU, United Kingdomen_US
dc.identifier.eissn1873-7978
vlerick.knowledgedomainMarketing & Salesen_US
vlerick.typearticleVlerick strategic journal articleen_US
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid236063en_US
dc.identifier.vperid186039en_US


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