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dc.contributor.authorVan Belleghem, Steven
dc.date.accessioned2020-08-31T05:46:33Z
dc.date.available2020-08-31T05:46:33Z
dc.date.issued2017en_US
dc.identifier.isbn9789401445214
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6536
dc.description.abstractWe are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies and their customers. If companies want to remain customer-oriented, they will need to devise a new kind of customer strategy. This book will guide you through the new phase of digitalization and help you to develop the mindset you need to keep your company ahead of the game in The Day After Tomorrow. Only then will you be able to successfully combine the most brilliant digital innovations with the most unique human skills.en_US
dc.language.isoenen_US
dc.publisherLannoo Campusen_US
dc.subjectDigitalizationen_US
dc.subjectAutomationen_US
dc.subjectArtificial Intelligenceen_US
dc.titleCustomers the day after tomorrow. How to attract customers in a world of AI, bots and automationen_US
dc.source.numberofpages264en_US
vlerick.knowledgedomainMarketing & Salesen_US
vlerick.typebookBook - Authoren_US
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid40626en_US


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