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dc.contributor.authorVaznyte, Egle
dc.contributor.authorAndries, Petra
dc.contributor.authorManigart, Sophie
dc.date.accessioned2020-09-15T13:22:17Z
dc.date.available2020-09-15T13:22:17Z
dc.date.issued2020en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6545
dc.description.abstractCrowdfunding has become an alternative source of financing for entrepreneurial new ventures and social projects. While several studies have analysed the success factors of crowdfunding campaigns, and identifying and “tapping the right crowd” has been shown crucial in this respect, we still lack a basic understanding of the individuals who are in the crowd. This study aims to increase our understanding of the supply side of crowdfunding by focussing on individuals’ crowdfunding awareness. Integrating information processing theory with insights from financial literacy and institutional theory, and using a sample of 1,042 individuals in Flanders (Belgium), we find that individuals’ awareness of specific crowdfunding initiatives is very low. A favourable normative environment and a conducive environment increases an individual’s awareness of crowdfunding in general, and women tend to derive their crowdfunding awareness to a larger extent from these environmental characteristics than men. These results have important practical and theoretical implications.en_US
dc.language.isoenen_US
dc.publisherTaylor & Francisen_US
dc.subjectCrowdfundingen_US
dc.titleAre you part of the crowd? The role of sex and environmental characteristics for crowdfunding awarenessen_US
dc.identifier.journalJournal of Small Business Managementen_US
dc.identifier.eissn1540-627X
vlerick.knowledgedomainAccounting & Financeen_US
vlerick.typearticleVlerick strategic journal articleen_US
vlerick.vlerickdepartmentAFen_US
dc.identifier.vperid35884en_US


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