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    Towards degrowth-conform organizational models: Framework development and application

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    Publication type
    Conference Proceeding
    Author
    Hankammer, Stephan
    Kleer, Robin
    Mühl, Lena
    Euler, Johannes
    Book
    Academy of Management
    
    Metadata
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    Abstract
    Economic growth is predominantly seen as a central economic and political goal. Recently, this view has been increasingly criticized and the idea of sustainable degrowth emerged as an alternative paradigm in order to ensure human wellbeing within planetary boundaries. As business activity is a key driving force behind economic growth, the role of corporate organizations in a transition towards a post-growth society is a particularly challenging question. It is for instance still unclear how business models for degrowth- conform organizations could look like. In order to address this research gap, our study aims to elaborate the role and design of organizations and their respective business models within the degrowth context. In this exploratory work, we use a two-step approach: Firstly, based on a systematic literature review we provide an overview on business-oriented findings in the degrowth literature. Based on this, we derive elements for a conceptual framework development to consolidate fragmented findings within the degrowth discourse. The resulting framework serves to describe principles for the design of degrowth-conform organizations. Subsequently, we conduct interviews with three CEOs of certified Benefit Corporations (B Corps) and an in-depth case study with four interviewees with a prime example of a B Corp: Dr. Bronner’s. Overall, our findings show that B Corps to some extent successfully implement numerous degrowth- conform elements within our current economic system. However, tensions regarding growth-orientation remain, and further need for research regarding the role and design of organizations for degrowth is identified."
    Keyword
    Economic Growth
    Knowledge Domain/Industry
    People Management & Leadership
    DOI
    10.5465/AMBPP.2020.168
    URI
    http://hdl.handle.net/20.500.12127/6558
    ae974a485f413a2113503eed53cd6c53
    10.5465/AMBPP.2020.168
    Scopus Count
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