Reporting and metrics tracking for B2B saas scale-ups

Abstract

The objectives of this report are the following: 1. Identify what stakeholders of the company want to be informed on. 2. Identify the metrics that fit the business model and translate the stakeholders’ needs. 3. Identify what metrics the company should monitor internally to steer the company. 4. Identify what software can best serve this purpose. The ultimate objective of this report is to professionalize Ovinto’s financial and operational reporting as well to develop a dashboard for internal use.