Becoming the n°1 player in the belgian snacking market the road to success for an fmcg company

Abstract

Unilever is an established player in the world of FMCG but nevertheless, the entity is always on the look for new opportunities for growth. The main goal of this three months project is to discover gaps in the Belgian snacking market and to assess whether there is a ‘market in the gap’ as well. Key issues that will be tackled are amongst others: the understanding of the definition of snacking, segmentation of the snacking market, mapping of the customer journey of snacking across different target groups etc. The outcome will be to deliver actionable and clear recommendations towards Unilever to define their go-to-market strategy for the snacking category.