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dc.contributor.authorDe Pelsmacker, Patrick*
dc.contributor.authorGeuens, Maggie*
dc.contributor.authorGhesquiere, H.*
dc.date.accessioned2017-12-02T14:10:32Z
dc.date.available2017-12-02T14:10:32Z
dc.date.issued2001
dc.identifier.urihttp://hdl.handle.net/20.500.12127/681
dc.language.isoen
dc.publisherQueen's University Belfast
dc.subjectBranding
dc.titleExplanatory factors of recognition and correct brand recall of radio commercials
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typeconfpresConference Presentation
vlerick.vlerickdepartmentMKT
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vperid140662
dc.identifier.vpubid720


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