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dc.contributor.authorEl Youssoufi, Hicham
dc.contributor.authorCnops, Robin
dc.date.accessioned2021-04-27T19:01:59Z
dc.date.available2021-04-27T19:01:59Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6826
dc.description.abstractThe aim of this paper is to analyse two out of the box business cases in a travel and mobility context for three of the KBC group entities; that are KBC-VAB, KBC Autolease and KBC Insurance. Around each one of those cases, a business model has been built, to allow KBC stakeholders to assess the feasibility of the solutions suggested, have test runs, and ultimately put the ideas into the market after having shown a true value. After a brief introduction, a description of the methodology that has been used to conduct this study will be provided. The first part of this report will be dedicated to the first business case; that is the “Connected Bikes”. This part will start with a description of the case that will provide a context to the analysis of the solution, followed by a detailed description of the features that the solution would be equipped with. Then, a target market analysis will be discussed, describing the target market segment profile and need, as well as analysing the value to the customer and coming up with a list of the most asked for features based on the results of the survey that had been conducted (Appendix I). Afterwards, the business opportunity and the value for KBC entities, in addition to the suggested revenue model will be defined, and the later will supported by a simplified financial analysis (Appendix II). The last section of this first part will be focused on the main competitors sorted by the features that they are offering, describing their products and analysing the services they are offering. The second part of this report will tackle the “Olympus Additions” case. As in the first case, this part will start with a description of the case to provide a context to the analysis of the solution, followed by a detailed analysis of the target market, customer profile, need and value. The t hird section of this part will be describing the business opportunity that exists out there in the market. Furthermore, a description of the existing features that Olympus is currently offering is provided. This second part of the report will end up by a definition of the main existing competitors in the same market (B2B) as well as in potential future markets (B2C), supported by an analysis of the services they offer. Finally, a conclusion will smoothly sum up the content of this report.
dc.language.isoen
dc.titleAnalyzing future-oriented mobility solutions and developing business cases
dc.source.numberofpages114
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisorGoedertier, Frank
dc.identifier.vperid50332
vlerick.companynameKBC
vlerick.companysupervisorD'Hondt, Rik
vlerick.programmeMFM
vlerick.typebusresprojectIn-Company Project


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