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dc.contributor.authorMrithyunjay, Padmavathy
dc.contributor.authorChammanthraj, Ranjith
dc.date.accessioned2021-04-27T19:02:00Z
dc.date.available2021-04-27T19:02:00Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6833
dc.description.abstractA disruptive technology defines the way of life or the way of working like Internet, Mobile Phones etc. The roadmap of maturation vs adoption is never linear. The first adopters in some case benefit for being the first gainers like Microsoft and Google OR in some cases feel the negative side of the impact like the Orkut. The Industry players should also know when to get on the bandwagon and when to let go for e.g. ToysRUs missing the ecommerce bus. One such game changing technology in the horizon is the 3D printing. Bekaert is a steel wire company who provides steel wires to various sectors across the world. They want to consolidate the pole position by innovating their business ecosystem using this technology. They have embarked on this project to look at wire-based 3D printing technology for spare parts management in industries. Spare parts management and aftermarket are a substantial part of many big industries and pose major challenges for smooth operations. The project focusses on identifying two potential industries to be evaluated which could embrace the 3D printing technology for effective management of their steel spare parts. We have examined the supply chain of spare parts management in the two industries to understand the value chain and identify the value proposition. Next, we identified the value proposition, which would then help in suggesting a market entry strategy for Bekaert to be a steel wire feedstock supplier. The research project was executed in 3 phased approach – • Scoping – We used a ranking of industries on criteria common across platforms which were measurable. The criterions were based on three main categories- Importance of steel spare parts, feasibility of 3D printing and business opportunity. A superset of 14 Industries where ranked and a short list of 2 Industries where picked to pilot our research. • Industry Analysis – We have two industries to investigate in terms of market attractiveness and capability of the industry. • Market Entry Strategy – Provide a Market entry strategy for Bekaert into these industries and an approach towards future investment on these technology. The Industry analysis during the research by speaking to industry players it was found that spare parts are categorised based on their criticality, specificity, demand patter and value of parts. This categorization of spare parts determines the supply chain for both shipping and machinery industry. The analysis threw light on some obvious facts on the need to simplify and accelerate the supply chain process of the spare parts for optimal efficiency gain in their core business there by achieving a better operating margin. The marine industry supply chain is specifically driven by the availability of spare parts on the ship. Ships always have high inventories of spare parts onboard to avoid mishaps and the need for ships to come onshore for a spare part. Most of the spare parts are supplied by various suppliers of the industry and only unique parts were ordered with the manufacturers. The machinery industry, on the other hand have supply chain of spare parts is mostly covered by the OEM and the suppliers. Standard spare parts are usually manufactured by the suppliers and the unique & critical spare parts are manufactured by the OEM. Considering the supply chain of spare parts for both industries and evaluating their value chain and the challenges they face, we identified three value propositions for each of the industries which would add value addition for them. The value propositions helped in identifying strategies of how 3D printing can be incorporated into the present supply chain. Further to the value proposition market entry strategies were developed for Bekaert to be a feedstock supplier and analysis was done to understand which strategy would align with the value propositions. The trends and view on market entry strategy and recommendations for Bekaert completed the project research. Although the need is there for improving the spare parts management, there are inherent reservations and inertia towards the adaptation of newer technologies in these traditional industries. It is recommended to re evaluate the industries in the growing market to strengthen the proposed strategies and be in a more advantageous position compared to customer.
dc.language.isoen
dc.titleCaptivating the potential of additive manufacturing to improve spare parts management in steel intensive industries
dc.source.numberofpages121
vlerick.knowledgedomainInnovation Management
vlerick.supervisorKleer, Robin
dc.identifier.vperid228947
vlerick.companynameBekaert
vlerick.companysupervisorDe Brouwer, Caro
vlerick.programmeFT MBA
vlerick.typebusresprojectIn-Company Project


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