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dc.contributor.authorAliyev, Alibaba
dc.contributor.authorJain, Rounak
dc.contributor.authorAgarwal, Varun
dc.date.accessioned2021-04-27T19:02:02Z
dc.date.available2021-04-27T19:02:02Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6850
dc.description.abstractDigital transformation has become prevailing for all businesses and today, many enterprises are shifting their focus from traditional key performance indicators (KPI) to digital business KPIs. Similarly, Cegeka is determined to embrace the digital transformation and become a trusted business partner to its customers. Moving towards greater openness will have an impact on the strategic direction and operational processes of Cegeka. As a consequence, Cegeka needs to define and use digital business KPIs that can improve its offerings from Sales and Marketing and Strategy point of view; KPIs that Cegeka can use to reach out to its customers and help them in achieving their organizational goals with respect to digital transformation, which in turn would lead to economic benefits for Cegeka. In this context, the main purpose of this report was to address the question: "Which digital business KPIs can Cegeka propose and measure to define their ROI on Digital Transformation projects?" and provide recommendations for using these digital business KPIs. The report addresses this question by carrying out extensive research on following main themes: 1. Assessing the digital strength of the companies. 2. Defining the digital business KPIs for Cegeka. 3. Measuring the success of the digital business KPIs. For the first part, an important finding in the report is the use of interesting conceptual frameworks that assesses the digital strength of the companies. The ExConomy Framework that defines "what digital entails from a business-value point of view and pinpoints why it deserves consideration in executive committees". The Digital Mastery Framework provides self-assessment tool and consists of two axes digital capability and leadership capability. The framework categorizes the company in one of the four personas as Beginners, Conservatives, Fashionistas, and Digital Masters. The Digital Mastery Framework goes one step further in assessing the digital mastery of a company as it is applicable at every level of leadership. In order to address the second part, the research identified and hypothesized several digital business KPIs: digital business KPIs that describe optimization of current business model and digital business KPIs that measure net new business value from digital sources. These digital business KPIs were then validated with company insights from within Cegeka. For the third part, the report presents a framework called 'Process framework' that can be used by Cegeka to identify the important customer touchpoints and thereby measure the success of the digital business KPIs relevant for Cegeka and its clients. The most important aspect of the report was the development of the Balanced Digital Business KPI Score Card from four different perspectives namely Financial, Customer, Process, and Learning and Growth that can help Cegeka with its go-to-market KPI strategy. The scorecard highlights KPIs like Digital Traction, Digital Value to Society, Customer Network Lifetime value, Platform-market metrics that are multi-sector by default. The report includes a set of recommendations that can help Cegeka achieve its objective of transitioning from being a technical supplier to become a business partner to its customers in times of digital transformation.
dc.language.isoen
dc.titleDigital business KPIs : Defining and measuring success
dc.source.numberofpages138
vlerick.knowledgedomainAccounting & Finance
vlerick.supervisorStouthuysen, Kristof
dc.identifier.vperid119751
vlerick.companynameCegeka Groep
vlerick.companysupervisorGielens, Glenn
vlerick.programmeFT MBA
vlerick.typebusresprojectIn-Company Project


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