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    Scaling up a Chinese online travel platform in the European market: Business development strategy for Germany, Spain and the UK

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    Author
    Roex, Gitte
    Van De Sompel, Matthias
    Verwimp, Lien
    Supervisor
    Dillen, Yannick
    Publication Year
    2018
    Publication Number of pages
    204
    
    Metadata
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    Abstract
    Scaling up to more than 3000 spots by the end of 2018. That is what Shake To Win (STW) has been working towards since its inception in January 2017, with a mission to preserve culture by leveraging technology. The WeChat-based app for Chinese free, independent travellers currently showcases local, authentic spots in more than 75 European cities, and provides attractive incentives for its users who are in search of a more cultural European experience. However, the company is facing an uphill challenge, as their competition is intense, with many considerably-sized players all fighting to attract the same partners and users onto their platforms. To survive in this crowded, fast-paced environment, it is therefore crucial that companies like STW
    Knowledge Domain/Industry
    Entrepreneurship
    URI
    http://hdl.handle.net/20.500.12127/6916
    Collections
    In-Company Projects (ICPs)

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