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dc.contributor.authorVanpaemel, Pieter
dc.contributor.authorWeijters, Bert
dc.contributor.authorGoedertier, Frank
dc.date.accessioned2021-06-07T08:51:11Z
dc.date.available2021-06-07T08:51:11Z
dc.date.issued2019en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6948
dc.description.abstractIn the global fight against climate change, eco-driving could contribute to the reduction of CO2 emissions. Recommendations on how to drive more ecologically abound, but drivers may fail to implement them as they experience difficulties monitoring their own behaviour. Digital feedback systems can help. In a longitudinal experiment, we communicate eco-driving recommendations to a sample of drivers (N = 412). Over a seven week time frame (in addition to a 13-week pre-experimental baseline easurement), we test whether digital feedback using an eco-score index further improves eco-driving. We experimentally evaluate whether adding a competitive component to the feedback further impacts eco-driving, testing different types of socially comparative feedback. Our results show that competitive feedback may help reduce speeding (but not other aspects of eco-driving), respective of the type of social comparison provided, suggesting that possibly the competitive mind-set as such (rather than the specific information conveyed) triggers the partial eco-driving improvement.en_US
dc.language.isoenen_US
dc.subjectEco-drivingen_US
dc.subjectTelematicsen_US
dc.subjectFeedbacken_US
dc.subjectCompetitionen_US
dc.subjectSocial Comparisonen_US
dc.titleStimulating the drive to drive green: A longitudinal experiment on socially comparative vs. individual digital eco-driving feedbacken_US
dc.title.alternativeProceedings of the European Marketing Academyen_US
dc.source.beginpage1en_US
dc.source.endpage11en_US
dc.contributor.departmentGhent Universityen_US
vlerick.conferencedate28/05/2019-31/05/2019en_US
vlerick.conferencelocationHamburg, Germanyen_US
vlerick.conferencename48th European Marketing Academy (EMAC) Annual Conferenceen_US
vlerick.conferenceorganiserEuropean Marketing Academy (EMAC)en_US
vlerick.knowledgedomainMarketing & Salesen_US
vlerick.typeconfpresConference Proceedingen_US
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid50332en_US


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