Verstreken, Sofie; De Berti, Freya; Goedertier, Frank (2012)
While most network studies adopt a static view, we argue that corporate social networks are subject to endogenous dynamics of cognitive path dependence and self-reinforcing power relations. Over time, these dynamics drive corporate networks to become increasingly focused (i.e., more homogeneous, stable, and tightly knit). More focused networks induce organisations to perpetuate existing routines, at the expense of developing new capabilities. We examine the role of organisational structure in maintaining balanced, rather than focused, networks, so that business organisations can realise progressive and timely adjustments to their evolving environments. We develop a theoretical argument, illustrated with the divergent network adjustment patterns of two large, mature companies, suggesting that business organisations with the following structural antecedents are likely to maintain balanced networks: the concurrence of centralisation and decentralisation, a high degree of differentiation and an intermediate level of integration, and an intermediate degree of formalisation.
The insurance industry is changing, due to technology, market, and regulatory factors. Insurance products, processes, and business models are reshaped by rapid technological advances in big data, cloud computing, and Internet of Things. At the same time, consumers have become accustomed to the convenience, personalization, simplicity, and speed of interacting digitally via social media services and mobile applications offered by players such as Amazon, Airbnb, Facebook, Google and Uber. As a result, consumers increasingly expect insurance companies to offer digital services with compelling user interfaces and experiences. As to regulation, the financial services industry is preparing for the implementation of the General Data protection Regulation (GDPR; Effective in May 2018), which gives consumers the right to request their personal data to be made portable or completely and securily deleted. In response, leading insurance companies have started deploying an ecosystem perspective, partnering with firms in and out-side the insurance industry.
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