Analyzing and structuring of business opportunities at a Belgian Fintech to gain a competitive edge, with a focus on a mobility solution.

Abstract

In this research paper we will be analyzing new business opportunities for Monizze, a privately owned company currently offering a platform for companies to supply their employees with extra-legal benefits. The company wants to expand their current product offering and has defined 10 business ideas in the mobility sector that needs further research and analysis to add to their portfolio. The research objective for this paper is to define and select different criteria that can be used by Monizze to go from a broad portfolio of innovative ideas to a focused and clear selection of implementable business solutions. Using different frameworks and applying different research methods we will be coming up with our own methodology to deep dive further into these solutions. We will base our initial approach on the Design Thinking methodology using both primary and secondary research to gain an understanding of the different external and internal factors surrounding the different business ideas. The business ideas will be tested and screened using a scoring matrix that will allow Monizze to gain a holistic overview of the different solutions. The matrix is based around the three lenses of innovation which consist of the desirability from the customer point of view; the feasibility of building and implementing this solution; and lastly the viability of the long term fit with the Monizze business model. Using both quantitative and qualitative data, we will analyze the 10 different solutions by narrowing down the most desirable, viable, and feasible ways to successfully implement the given business opportunities. Each idea is individually analyzed through the matrix to come up with a comparative scoring system. To gain a more accurate and holistic view of each of the different ideas, we applied two ways of screening the final score given by our matrix to accurately narrow down the final selection. In our conclusion we will explore our findings of the matrix and screenings; as well as present the selection of the winning ideas together with the supporting internal and external factors related to each. We will utilize the interviews which we conducted with the clients and management of Monizze to support our findings and find common factors between the scoring analysis and the results. Based on the analysis of the competitive advantages of Monizze and the final results we will make some concrete recommendations for Monizze to further their business opportunities and grow their product offering successfully.