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dc.contributor.authorDe Patoul, Constance
dc.contributor.authorMaes, Victoria
dc.contributor.authorVan Marcke de Lummen
dc.date.accessioned2022-04-28T07:16:49Z
dc.date.available2022-04-28T07:16:49Z
dc.date.issued2021
dc.identifier.urihttp://hdl.handle.net/20.500.12127/7036
dc.description.abstractThe following paper reports the actions, main findings and recommendations the team has found over the seven-week period in Douala, Cameroon. The team composed of Constance de Patoul, Victoria Maes and Jean Van Marcke de Lummen was working for River Cleanup. It is a Belgian NGO founded by Thomas De Groote that has as its main objective to prevent eight billion of plastic from entering our oceans by collecting these in the most polluted rivers around the world. The objective of the In Company Project was threefold. First, it was to identify potential products to be made from the collected river plastic. This, in order to give a second life to the plastic, but also to raise funds for River Cleanup to support its activities worldwide. Second, it was to identify potential partners that could add, at the moment of the checkout of their webshop or physical store, the option to donate a symbolic amount of money to River Cleanup, again to support its activities. Finally, the last objective was to raise awareness among the Cameroonian population on the problem of plastic pollution. The paper starts with an introduction looking at the company background to give a better understanding of the environment. The different stakeholders are mentioned each with their responsibility described. Among those stakeholders, NAMé Recycling is an important one, as it is River Cleanup’s local partner in Cameroon. They are mainly active in the collection and recycling of plastic in Douala and Yaoundé. They do so by organizing cleanups in different parts of the city on a weekly basis and also by installing ecobins at key locations. Those ecobins are then collected weekly and the plastic is then recycled and reused in different products. The next section talks about the first project, later referred to as the product project where a finished good had to be found to give a second life to the collected river plastic. In the first instance, a brainstorming was conducted to identify potential products and partners. The brainstorming was done following specific criteria to enhance creativity and nurture the out-of-the-box thinking. Once the brainstorming was completed, a sample selection was carried out resulting in an established shortlist. The interviews were then conducted with those companies based on a specific interview template. The outcome of the interviews is then explained stating the advantages and disadvantages of each partner, (Gomi, Chaint Afrique, Samsonite, Ice Watch, and Shopping Basket). A visual representation of the results is then plotted making estimations on the revenues and the impact each alternative could bring to River Cleanup. Finally, a recommendation on which product to go for is given using a clear and structured argumentation. The fourth section refers to the checkout project and how River Cleanup could raise funding by allowing clients of renowned brands and retailers to donate a symbolic amount during the checkout. The approach for this section is similar to the previous one. Nevertheless, some differences can be found. Here, a brainstorming was carried out, but using a different technique than for the product project. In this case, the collaborative brainwriting technique was used that implied that everyone around the table had to come up with a certain amount of ideas based on someone else’s idea in a certain amount of time. Based on the outcome of the brainstorming, a sample selection was made taking into account pre-defined selection criteria. The results of the interviews with Uniqlo, Kazidomi and Brussels Airlines are explained using the same layout as for the previous section. A visual representation is made to plot the results showing the revenues River Cleanup could gain by implementing a donation option at the checkout plus the impact the partnership could have with each company. Lastly, recommendations are given regarding the best partnership alternative. The last main section is defined as the school section. It describes how we plan on raising awareness about the problem of plastic pollution among the population of Cameroon. The objective is to create a competition among schools in Douala. The latter would consist of picking up trash during a certain period of time. The school that has collected the most plastic wins. The first part of this section describes why this competition is important, why there is a need to target young children and how the schools were selected based on the type of school, public or private. Based on the different findings and school visits performed during the stay, an action plan is created. This action plan is a detailed document that is summarised in the last section. The goal of this plan is to make sure that the competition will run smoothly while there is no presence of River Cleanup in Cameroon. It states the different practicalities (dates, rewards, etc.) of the competition, a timeline with the key actions and also a summary of all stakeholders and what their responsibilities are, and the budget needed to carry out this challenge. Throughout the whole project, both qualitative and quantitative analysis were made in order to get to final results. With support of those latter, a conclusion is drawn up wrapping up the main findings of the paper. This last section also recalls the companies that match River Cleanup ambition to close future partnerships.
dc.description.sponsorshipRiver Cleanup
dc.language.isoen
dc.titleHow to raise funds and awareness by giving a second life to recycled river plastic?
dc.source.numberofpages69
vlerick.knowledgedomainInnovation Management
vlerick.supervisorKleer, Robin
dc.identifier.vperid228947
vlerick.companynameRiver Cleanup
vlerick.companysupervisorde Groote, Thomas
vlerick.programmeMIE
vlerick.typebusresprojectIn-Company Project


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